PRINT CLOSE

 

800 Tracking Tips of the Month

Remember, it pays to stay the course with your advertising. Delivering a consistent message to the people in your market. To get the most out of your ad dollars, follow these five tricks:

1. Include a Strong Offer that will Result in Action Give people a reason to call you and get them to act fast.
For example, "Call 800-NEW-PHONE to upgrade to a new phone and get the best deal in wireless".

2. Feature a Vanity 800 Number as the Direct-response Tool in all Ads.
To have a successful wireless business, it is imperative that you give people the tools to contact you immediately after hearing a commercial, viewing a billboard, or watching TV or seeing you direct mail piece. The best way to do this is with your Custom 800 number. Put the number in all ads, and on all materials. .

3. Prominent Placement of your Vanity 800 Number.
Put your Custom 800 number front and center on the screen, and leave it there throughout a TV ad. Mention it at least three times in a radio ad, and make it the focal point of a print ad.

4. More Impressions will Pull More Responses.
Buying more radio time or print space will decrease the cost per ad, and your Custom 800 number will increase your leads and sales. Delivering a consistent message multiple times will ensure consumers remember you. If you need to reduce your spending, simply adjust your media buys. Buy smaller print ads, and shorter radio ads, but dont cut your advertising completely.

5. Track and Monitor Calls Access your Call Tracking reports to measure cost-per-lead for your campaigns.
This will also help you monitor and find ways to improve ROI!